End To End Campaign using Sitecore Marketing Automation

Campaign is promotion that encourage people to visit your website, in this blog post I will use Sitecore digital marketing applications to create end to end automated campaigns, this will show how to bring anonymous users to the website, adding them as identified contacts, and therefore maximize the conversion rates. Scenario Create campaign to register … Continue reading End To End Campaign using Sitecore Marketing Automation

Upgrade Strategy from Sitecore 8.2 to 9.0.2

Recently we have upgraded one of our projects from Sitecore 8.2 to Sitecore 9.0.2, there are different ways to do the upgrade, in this post i will explain the strategy that we followed to do the upgrade with zero down time, taking in the consideration there is live website on Sitecore 8.2. The project was … Continue reading Upgrade Strategy from Sitecore 8.2 to 9.0.2

Segment Records Reduce Functionality

If you compare between Sitecore and Google analytics, you will see there are differences between collected data, this is expected as they use two different ways of gathering information: Google Analytics is a JavaScript-based client-side technology, while Sitecore Analytics is a .NET-based server side one, which typically means more accurate data. Sitecore does not count … Continue reading Segment Records Reduce Functionality

Multivariate Testing with Sitecore

In this post I will explain how you can set up multivariate testing with Sitecore, if you don't know about what I am talking, checkout the link below will give you good idea about A/B and Multivariate Testing https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ The Scenario We have website to sell products, and when the user needs inquiry about specific … Continue reading Multivariate Testing with Sitecore

Create Items in Master DB from CD Environment

When you deploy your website to production, you have to configure CM and CDs servers,  the infrastructure will look like this: As we see in the diagram, CM Server will have access to Master, Core and Web while the CDs Servers will have access only to the Pub Database (Live one), and Core. and in … Continue reading Create Items in Master DB from CD Environment

Create your infrastructure based on your Sitecore license model

To know how to create your Sitecore infrastructure, first you should understand the Sitecore license options, In this post i will explain the differences between Sitecore License Models from infrastructure View. Mainly Sitecore has two types of licensing models: Perpetual licenses Sitecore will charge by the number of software installations, that means there is a … Continue reading Create your infrastructure based on your Sitecore license model